The Value of Market Research

Assumption (noun):
The act of taking for granted, or supposing something without proof; an unwarrantable claim.


Anecdotal Evidence (noun):
Information based on word-of-mouth or “gut instinct;” not based on facts or careful study.


Research (noun):
Diligent and systematic inquiry or investigation into a subject in order to discover facts or applications.


Good research leads to informed action—action based on statistically accurate and reliable information. Informed action leads to better decisions, and better decisions increase your chances of success.

  • Good research is an antidote to anecdote; it tests internal and external conventional wisdom. What we think we know can be as dangerous as what we don't know.

  • Good research leads to more effective use of resources. It saves time and money by helping you identify and target key audiences.

  • Good research offers unexpected insights and can reveal alternative paths to success.

  • Good research can help resolve internal conflicts by providing an objective basis to evaluate competing ideas or approaches.

EMC Research has helped hundreds of clients use research to chart a path to success. Contact EMC and learn more about how good research can benefit you and your organization!