Quantitative research is used to establish specific numeric measurements of a population. Through the use of statistical sampling, a small number of interviews can be projected to a much larger population. This type of research is used to generate specific numeric measures, such as: vote percentage; job performance ratings; effectiveness of messages, themes, products, and services; and market share.
EMC Research has conducted thousands of quantitative surveys—by phone, online, or mail. Based on the target population and the goals, timeline, and budget of your organization, EMC Research will recommend the methodology that most effectively and efficiently meets your needs.
Telephone surveys remain the most practical, and typically the most effective, method for gathering public opinion.
Online surveys are best used with a more tech-savvy population and can often be used in conjunction with a mail survey to increase response rates. The use of “web-panels” is also increasing and is often a viable option when considering an online survey. (A web-panel is simply a group of individuals who have agreed to participate in online surveys.)
Mail surveys are best used when your target population is very well defined, easy to mail— e.g. members of an association—and highly motivated to respond.